Building the Ultimate Fitness Business- Review of industry leading short course by Clean Health Fitness Institute
As a qualified personal trainer, online fitness and health coach, performance nutrition coach, fitness influencer and blogger, in today’s rapidly growing fitness industry- it is important to continuously develop yourself. You need to stay on top of the game with recent information, new scientific research and techniques for business growth to stay ahead amongst the ever-growing amount of fitness professionals. Continuous self-development is the key to success.
The Perfect Short Course for fitness professionals
I was excited to take part of Clean Health Fitness Institute’s “Building the ultimate fitness business course”- an industry leading short course for professional development, in September 2017. The course was a one-day business booster- providing so much information on how to build your fitness business, different business models, targeting your market right, legal barriers to watch out for and managing your business for ultimate business growth.
I can highly recommend this course for anyone in the fitness industry wanting to either start up their personal training/ fitness business, expand their business or find a more suitable business model to follow for ultimate profit proliferation.
Daine McDonald; founder & CEO of Clean Health Fitness Institute, fitness industry business consultant and one of Australia’s top industry professionals, guided us through the course for the day. He blended in life experience examples which made the course material relatable and helpful. Here are three points, amongst many, that I found very interesting and helpful, to help build an ultimate fitness business.
#1: Targeting your market right- identifying your niche
Knowing your target market is such an important aspect of building a successful business so that you stand out amongst competitors. Daine pointed out the importance of understanding your own passion in the industry and your set of specific skills and strengths to create a unique innovative selling point to capture interested buyers that need your product. Once you have a clear identification of your niche; your brand, business culture and marketing strategies need to match your audience in your specific location.
#2: Tax fundamentals & creating legal barriers for protection
Setting up a smart business model for your fitness business, (whether you are a sole trader, in a partnership or have people working under you), can really help you minimize your tax and protect you legally if things ever turned pear-shaped. Daine went in to detail about business setups, how trusts work and distinctive business models that have substantial benefits to you as a fitness professional. It was very interesting to have someone with so much experience in business, and the fitness industry, share tax loopholes and how to keep your business legally safe.
#3: Your website is your biggest asset and the foundation of all marketing
Where do people go when they are looking for a personal trainer or online coaches? –Google. Social media channels should come second to assist your website interaction. Your priority should be on cumulating your website traffic and making your website user-friendly to help convert website visits to sales. I have personally always had an emphasis on trying to convert sales through my Instagram @camilla_akerberg- which works, but I miss out on a lot of potential clients by not putting the focus on increasing my website’s Google ranking, so this is something I am looking forward to working on.
Clean Health Fitness Institute’s “Building the ultimate fitness business” course is a development step I believe every fitness professional need to take. It will help you build your business and reduce potential errors in management and profit loss by streamline your business structures and helping you chose a suitable industry pathway and build a successful and growing business. I was surprised regarding all the methods that I can personally take to better my online fitness coaching business and I am looking forward to putting these fundamental strategies into action!
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